A Brand Studio for Everybody

‍

‍

‍

Website Design + Development

Working in close partnership with None Other, I redesigned and developed a conversion-driven, 10-page Squarespace site that reflects the clarity and energy of Flatbush Cats’ evolving brand. The site improves navigation for users, streamlines volunteer and donor pathways, and integrates essential features like newsletter signup, volunteer intake, podcast visibility, and analytics tracking. It’s also built with organizational sustainability in mind, giving the Flatbush Cats team an easy-to-update, modular foundation they can expand as their programs and community continue to grow.

‍

‍

‍

‍

Canva Templates

Alongside the site refresh, I designed a suite of 12 Canva templates, spanning print and digital, to support Flatbush Cats’ community engagement, volunteer recruitment, and day-to-day communications. Each template extends the refreshed brand system, giving the team easy, flexible tools for consistent outreach.

‍

‍

Brand Identity Guidelines

To unify the refreshed brand across platforms, I created a concise set of identity guidelines covering typography, color, voice/tone, image use, and layout principles. These guidelines ensure Flatbush Cats can maintain consistency across future campaigns, partnerships, and internal communications.

‍

‍

Role

Website Development + Design

Visual Identity Design

Creative Direction

Graphic Design

Collaborators

Project Management + Creative Direction: None Other

Copywriting: Sophia San Filippo

Timeline

10 weeks

I led the visual identity and full publication design for a 38-page digital and print-ready design guide focused on early childhood outdoor playspaces. The challenge was creating a system that honored KABOOM!’s energetic brand while also aligning with the Overdeck Family Foundation and the broader ecosystem of early childhood development experts involved in the project.

The visual identity had to sit at the intersection of academic rigor, landscape architecture, and early childhood play. Early explorations leaned kinetic and bright—pulling from the visual language of community workshops, post-it clusters, and kid-made markings—before evolving into a more refined, nature-forward palette that still lived comfortably within the KABOOM! brand umbrella.

‍

‍

Scope of Work & Capabilities Demonstrated

• Visual Identity Development: Color palette, type system, illustration motifs, and foundational design elements aligned with research-based early childhood best practices.
• Systems Thinking: Consistent styling for callouts, tables, data visualizations, section dividers, and photo captions to support clarity across dense, expert-driven content.
• Publication Design: Full layout of a 38-page guide optimized for both digital reading across screen sizes and limited-run print production (8.5x11).
• Content Architecture: Collaborated closely with KABOOM!’s communications team and subject-matter experts to structure information for readability, flow, and accessibility.
• Graphics & Information Design: Developed diagrams, icons, and guidance visuals that distilled complex research into clear, engaging visuals for early childhood and landscape design professionals.
• Production Support: Prepared final files for print and digital distribution, ensuring accessibility, consistent color management, and brand alignment.

‍

‍

This was a high-speed, multi-stakeholder project, and the KABOOM! communications team was an inspiring, collaborative partner throughout. I’m proud of the final guide—not only for its clarity and visual warmth, but because it supports work I care deeply about: thoughtful landscape design, child development, and expanding access to high-quality playspaces.

‍

Jen Tiberi built her original website herself (heck yeah!!), but as her business grew, she didn’t have the bandwidth to make updates, and the DIY design that once worked was now feeling like it didn’t fit the new version of her brand. Jen brought on Anne Marie to refine both the site’s messaging and design.

More than just upholstering furniture, Jen wanted to position her studio as a full-service creative partner, guiding clients through custom-built projects with both artistry and practicality. Anne Marie helped define that positioning, then reworked the site’s messaging and copy to reflect Jen’s expertise. From there, she overhauled the design, using Tiberi Studios’ existing Squarespace template and brand identity guidelines as a foundation. Every element was refined to create a seamless, on-brand experience. Anne Marie incorporated kinetic typography, smooth curves, and rich, textural photography—details that reinforce the hands-on craftsmanship of Jen’s work while making the site feel dynamic and engaging.

‍

‍

The final step was fine-tuning the user experience. Instead of overwhelming visitors with too much information too soon (or leading them to call before they were ready), the site flow was reworked to guide them naturally through the process. Thoughtfully placed calls to action and a strategic reveal of information help position Jen as a trusted expert while streamlining client interactions.

‍

As a designer with the Open Society Communications team, Anne Marie worked cross-functionally across multiple teams to produce high-quality deliverables for both internal and external use across multiple global offices serving over 120+ countries. Assets included publications, presentations, data visualizations, internal documents, and signage. Anne Marie also produced public-facing social media posts for Open Society’s Instagram and Twitter channels, ensuring the cohesive application of the brand identity across all content to help amplify Open Society’s mission around the world.

‍

Camp Onas approached Anne Marie to develop a new visual identity and presentation template for their 2023 capital fundraising campaign as well as a document template for their 2023 annual report. Both projects required a new visual identity that expanded upon the existing Camp Onas brand while amplifying the revised mission, vision, and values. Anne Marie served as a strategic partner—optimizing the campaign content and storytelling through the incorporation of captivating photography, color, typography, page design, and iconography. She refined and prioritized Camp Onas’ core messaging within each deliverable to ensure organizational consistency and increase audience engagement. The final templates and resources were provided to staff members to use, edit, and replicate for years to come, building their team’s internal capacity to communicate with their audiences.

‍