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Website Design + Development

Working in close partnership with None Other, I redesigned and developed a conversion-driven, 10-page Squarespace site that reflects the clarity and energy of Flatbush Cats’ evolving brand. The site improves navigation for users, streamlines volunteer and donor pathways, and integrates essential features like newsletter signup, volunteer intake, podcast visibility, and analytics tracking. It’s also built with organizational sustainability in mind, giving the Flatbush Cats team an easy-to-update, modular foundation they can expand as their programs and community continue to grow.

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Canva Templates

Alongside the site refresh, I designed a suite of 12 Canva templates, spanning print and digital, to support Flatbush Cats’ community engagement, volunteer recruitment, and day-to-day communications. Each template extends the refreshed brand system, giving the team easy, flexible tools for consistent outreach.

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Brand Identity Guidelines

To unify the refreshed brand across platforms, I created a concise set of identity guidelines covering typography, color, voice/tone, image use, and layout principles. These guidelines ensure Flatbush Cats can maintain consistency across future campaigns, partnerships, and internal communications.

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Role

Website Development + Design

Visual Identity Design

Creative Direction

Graphic Design

Collaborators

Project Management + Creative Direction: None Other

Copywriting: Sophia San Filippo

Timeline

10 weeks

I led the visual identity and full publication design for a 38-page digital and print-ready design guide focused on early childhood outdoor playspaces. The challenge was creating a system that honored KABOOM!’s energetic brand while also aligning with the Overdeck Family Foundation and the broader ecosystem of early childhood development experts involved in the project.

The visual identity had to sit at the intersection of academic rigor, landscape architecture, and early childhood play. Early explorations leaned kinetic and bright—pulling from the visual language of community workshops, post-it clusters, and kid-made markings—before evolving into a more refined, nature-forward palette that still lived comfortably within the KABOOM! brand umbrella.

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Scope of Work & Capabilities Demonstrated

• Visual Identity Development: Color palette, type system, illustration motifs, and foundational design elements aligned with research-based early childhood best practices.
• Systems Thinking: Consistent styling for callouts, tables, data visualizations, section dividers, and photo captions to support clarity across dense, expert-driven content.
• Publication Design: Full layout of a 38-page guide optimized for both digital reading across screen sizes and limited-run print production (8.5x11).
• Content Architecture: Collaborated closely with KABOOM!’s communications team and subject-matter experts to structure information for readability, flow, and accessibility.
• Graphics & Information Design: Developed diagrams, icons, and guidance visuals that distilled complex research into clear, engaging visuals for early childhood and landscape design professionals.
• Production Support: Prepared final files for print and digital distribution, ensuring accessibility, consistent color management, and brand alignment.

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This was a high-speed, multi-stakeholder project, and the KABOOM! communications team was an inspiring, collaborative partner throughout. I’m proud of the final guide—not only for its clarity and visual warmth, but because it supports work I care deeply about: thoughtful landscape design, child development, and expanding access to high-quality playspaces.