A brand-building studio
for everybody
Jen Tiberi built her original website herself (heck yeah!!), but as her business grew, she didn’t have the bandwidth to make updates, and the DIY design that once worked was now feeling like it didn’t fit the new version of her brand. Jen brought on Anne Marie to refine both the site’s messaging and design.
More than just upholstering furniture, Jen wanted to position her studio as a full-service creative partner, guiding clients through custom-built projects with both artistry and practicality. Anne Marie helped define that positioning, then reworked the site’s messaging and copy to reflect Jen’s expertise. From there, she overhauled the design, using Tiberi Studios’ existing Squarespace template and brand identity guidelines as a foundation. Every element was refined to create a seamless, on-brand experience. Anne Marie incorporated kinetic typography, smooth curves, and rich, textural photography—details that reinforce the hands-on craftsmanship of Jen’s work while making the site feel dynamic and engaging.
The final step was fine-tuning the user experience. Instead of overwhelming visitors with too much information too soon (or leading them to call before they were ready), the site flow was reworked to guide them naturally through the process. Thoughtfully placed calls to action and a strategic reveal of information help position Jen as a trusted expert while streamlining client interactions.
Anne Marie first conducted user and stakeholder research, leading workshops with the school’s administration and educators to identity key understandings, actions, and values. She then distilled and united the school’s mission and vision into one arching narrative: Frankford Friends School is building a better future for humankind. Coupled with the new messaging strategy, Anne Marie developed an approachable, bright, city-centric visual identity to reflect the school’s identity as a young, tight-knit community of critical thinkers and problem solvers who care deeply for the City of Philadelphia.
Paramount to the success of the school’s new initiatives was the establishment of a school website. The website’s design needed to serve and attract the school’s key constituent groups: current families, alumni, prospective families, and donors.
Coupled with new copy and cohesive messaging, Anne Marie captured and curated photos and videos to bring the Frankford Friends School atmosphere and curriculum to life through imagery.
Special attention was given to explain how the school’s Project-Based Learning curriculum works, what it involves, why it’s distinct, and what it looks like for students. Anne Marie produced, shot, and edited a longform video that follows a handful of PBL projects in action.
Anne Marie expanded the new FFS visual identity to include apparel, accessories, and a new suite of business materials. She developed a new city-centric logo for use in casual environments that showcased the school’s commitment and pride in the City of Philadelphia.
Following the launch of the Frankford Friends School brand identity and website, Anne Marie came on board as a marketing partner to design and implement a new communications program that would utilize social media, email newsletters, blog posts, a magazine, and ads to engage with the school community. In order to fuel a program of this frequency and size, Anne Marie worked with the school’s teachers to develop a system for sharing and archiving information and photos.Templatized classroom newsletters formed the basis of the self-propelled system by providing the content for external and community-wide communications. The collected content was then repurposed into social media posts, community newsletters, magazine articles, and blog articles. This system was strategically implemented to expand each family’s understanding of the school and it’s offerings so that they could become familiar with FFS beyond their own child’s experience. In addition to news content, Anne Marie developed a photo archive system to collect, edit, and organize photos taken all around the school for future use.
The Raft, a twice-monthly newsletter from FFS celebrates the work of students, teachers, and community members in a visual, easy-to-read format. Initially developed as a way to aggregate school news for current caregivers, it evolved into a comprehensive window into the goings-on of the school for all constituent groups to engage with and enjoy. Anne Marie planned, wrote, and designed the first 45 issues.
By adding multimodal content programming to the school’s touchpoints, the school could engage more frequently with each constituent group (donors, alumni, current families, alumni families, and friends of the school). In coordination with this work, Anne Marie repurposed certain social media content to run as advertisements in the Philadelphia area. Graphic interest and optimized messaging helped to make the ads appealing and applicable to prospective families and students. Over the course of three years, she optimized the program to reflect their expressed interests and needs through tailored messaging, content, and packaging.
Given its 190 year-old history, FFS has an extensive alumni base — many of whom continue to pursue connection with their beloved elementary school but who may be unaware of the recent programming additions.. Additionally, a large portion of alumni were lost to the school with no records on file of their life after FFS. Through focus groups with the school’s administrative team, a new name and visual design was created to help reinvigorate efforts to re-engage FFS alumni with the new mission and vision of the school. Called Engage, the bi-annual magazine aggregated 6 months of news and content about the school community. For each of the first 3 issues, Anne Marie created content outlines, wrote copy, prepared and shot photos, and designed and prepared the magazine for printing and distribution.
In coordination with the FFS Director of Development, Anne Marie designed the visual identity and materials for distinct FFS fundraising campaigns. Through social media posts, publications, micro websites, events, and snail mail materials, each campaign expanded upon the school’s central identity and values, and called constituents to action through targeted messaging to support their favorite institution.
As a designer with the Open Society Communications team, Anne Marie worked cross-functionally across multiple teams to produce high-quality deliverables for both internal and external use across multiple global offices serving over 120+ countries. Assets included publications, presentations, data visualizations, internal documents, and signage. Anne Marie also produced public-facing social media posts for Open Society’s Instagram and Twitter channels, ensuring the cohesive application of the brand identity across all content to help amplify Open Society’s mission around the world.
Camp Onas approached Anne Marie to develop a new visual identity and presentation template for their 2023 capital fundraising campaign as well as a document template for their 2023 annual report. Both projects required a new visual identity that expanded upon the existing Camp Onas brand while amplifying the revised mission, vision, and values. Anne Marie served as a strategic partner—optimizing the campaign content and storytelling through the incorporation of captivating photography, color, typography, page design, and iconography. She refined and prioritized Camp Onas’ core messaging within each deliverable to ensure organizational consistency and increase audience engagement. The final templates and resources were provided to staff members to use, edit, and replicate for years to come, building their team’s internal capacity to communicate with their audiences.
OnePlus is a consumer electronics manufacturer that’s best known for their wicked fast android smartphones. Upon the launch of their 7T model in 2019, Anne Marie worked with a team of visual designers to develop the visual identity for the launch campaign in T-Mobile stores and across the globe. Serving as the team’s project manager, Anne Marie co-wrote and designed the campaign’s visual identity guidebook for OnePlus’ marketing teams to reference as they produced billboards, posters, store displays, videos, web pages, packaging, media kits, and other campaign collateral for the smartphone’s debut.
© 2025 Anne Marie Lindemann
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