I grew up in Newport News, VA and cut my teeth in college radio while studying video production at Florida State. I then spent several years in New York City, producing video content at media outfits like Slate, Eater, and Dow Jones Media Group, before heading into the Communications Design MFA program at Pratt Institute to expand beyond the world of video and move toward brand strategy.
Things started to click after that. I moved to Philly and began working with all types of organizations on every aspect of their communications. The wider lens quickly revealed how limitations in budget and capacity can hamper growth, especially for smaller brands who don't have the resources to enlist the help of a design agency or to hire a dedicated marketing team. I’ve since devoted my time to figuring out how to make it easier for people to manage the marketing themselves.