An end-to-end service to align your brand's visuals, messaging, and strategy with your long-term goals.
Maybe your visuals no longer reflect the energy of your business, or your messaging feels out of sync with your audience. Or maybe your online presence feels piecemeal or falls short of your ambitions. Whatever the case, a brand refresh isn’t just about updating your look — it’s about gaining clarity, direction, and a strategy that sets you up for long-term success.
The Brand Refresh service bridges the gap between where your brand is and where you want it to be. From strategy to execution, this comprehensive process ensures every piece of your brand reflects your goals and resonates with the people you want to reach.
Camp Onas approached Anne Marie to develop a new visual identity and presentation template for their 2023 capital fundraising campaign as well as a document template for their 2023 annual report. Both projects required a new visual identity that expanded upon the existing Camp Onas brand while amplifying the revised mission, vision, and values. Anne Marie served as a strategic partner—optimizing the campaign content and storytelling through the incorporation of captivating photography, color, typography, page design, and iconography. She refined and prioritized Camp Onas’ core messaging within each deliverable to ensure organizational consistency and increase audience engagement. The final templates and resources were provided to staff members to use, edit, and replicate for years to come, building their team’s internal capacity to communicate with their audiences.
Launching the OnePlus 7T in T-Mobile stores across the globe.
OnePlus is a consumer electronics manufacturer that’s best known for their wicked fast android smartphones. Upon the launch of their 7T model in 2019, Anne Marie worked with a team of visual designers to develop the visual identity for the launch campaign in T-Mobile stores and across the globe. Serving as the team’s project manager, Anne Marie co-wrote and designed the campaign’s visual identity guidebook for OnePlus’ marketing teams to reference as they produced billboards, posters, store displays, videos, web pages, packaging, media kits, and other campaign collateral for the smartphone’s debut.
A collection of videos developed for United Way of Central Maryland. Anne Marie used the existing UWCM brand identity as the basis for the content — finding ways to use and expand upon the color, graphic style, and layouts of existing marketing materials. Scripts written by Susan Repko.
UWCM Brand Video
UWCM Brand Video
UWCM Covid-19 Response Fund
UWCM 211 Helpline Project
The United Way 211 Helpline is a free, 24/7 service that connects callers in Central Maryland with food, housing, utility assistance, childcare, and other resources. Listening to recordings of the calls clearly reveals the commitment that UWCM holds to providing what’s needed, where it’s needed, when it’s needed. To aid in their campaign to raise awareness and support for this important behind-the scenes work, UWCM asked Anne Marie to create a series of videos using the audio from the calls. She developed a visual identity for the series that’s rooted in atmospheric imagery and pared-down type design. The treatment resulted in an emotional, immersive video that grounded viewers in the caller’s circumstances while ensuring that the conversation between operator and caller was easy to follow.
Content creation, branding, and web design for Philadelphia's most affordable Quaker school.
From 2016 to 2018, Frankford Friends School embarked on a series of campus and program improvements to differentiate the school from other local competitors. Anne Marie came on board in 2018 to build a website with a tailored visual identity and messaging to better communicate the vision of the school and expand its audiences.
Identity, Content Strategy
Anne Marie first conducted user and stakeholder research, leading workshops with the school’s administration and educators to identity key understandings, actions, and values. She then distilled and united the school’s mission and vision into one arching narrative: Frankford Friends School is building a better future for humankind. Coupled with the new messaging strategy, Anne Marie developed an approachable, bright, city-centric visual identity to reflect the school’s identity as a young, tight-knit community of critical thinkers and problem solvers who care deeply for the City of Philadelphia.
Web Design
Paramount to the success of the school’s new initiatives was the establishment of a school website. The website’s design needed to serve and attract the school’s key constituent groups: current families, alumni, prospective families, and donors.
Photo & Video
Coupled with new copy and cohesive messaging, Anne Marie captured and curated photos and videos to bring the Frankford Friends School atmosphere and curriculum to life through imagery.
Special attention was given to explain how the school’s Project-Based Learning curriculum works, what it involves, why it’s distinct, and what it looks like for students. Anne Marie produced, shot, and edited a longform video that follows a handful of PBL projects in action.
Merchandise & Business Materials
Anne Marie expanded the new FFS visual identity to include apparel, accessories, and a new suite of business materials. She developed a new city-centric logo for use in casual environments that showcased the school’s commitment and pride in the City of Philadelphia.
Content
Following the launch of the Frankford Friends School brand identity and website, Anne Marie came on board as a marketing partner to design and implement a new communications program that would utilize social media, email newsletters, blog posts, a magazine, and ads to engage with the school community. In order to fuel a program of this frequency and size, Anne Marie worked with the school’s teachers to develop a system for sharing and archiving information and photos.Templatized classroom newsletters formed the basis of the self-propelled system by providing the content for external and community-wide communications. The collected content was then repurposed into social media posts, community newsletters, magazine articles, and blog articles. This system was strategically implemented to expand each family’s understanding of the school and it’s offerings so that they could become familiar with FFS beyond their own child’s experience. In addition to news content, Anne Marie developed a photo archive system to collect, edit, and organize photos taken all around the school for future use.
Newsletter
The Raft, a twice-monthly newsletter from FFS celebrates the work of students, teachers, and community members in a visual, easy-to-read format. Initially developed as a way to aggregate school news for current caregivers, it evolved into a comprehensive window into the goings-on of the school for all constituent groups to engage with and enjoy. Anne Marie planned, wrote, and designed the first 45 issues.
By adding multimodal content programming to the school’s touchpoints, the school could engage more frequently with each constituent group (donors, alumni, current families, alumni families, and friends of the school). In coordination with this work, Anne Marie repurposed certain social media content to run as advertisements in the Philadelphia area. Graphic interest and optimized messaging helped to make the ads appealing and applicable to prospective families and students. Over the course of three years, she optimized the program to reflect their expressed interests and needs through tailored messaging, content, and packaging.
Publications
Given its 190 year-old history, FFS has an extensive alumni base — many of whom continue to pursue connection with their beloved elementary school but who may be unaware of the recent programming additions.. Additionally, a large portion of alumni were lost to the school with no records on file of their life after FFS. Through focus groups with the school’s administrative team, a new name and visual design was created to help reinvigorate efforts to re-engage FFS alumni with the new mission and vision of the school. Called Engage, the bi-annual magazine aggregated 6 months of news and content about the school community. For each of the first 3 issues, Anne Marie created content outlines, wrote copy, prepared and shot photos, and designed and prepared the magazine for printing and distribution.
In coordination with the FFS Director of Development, Anne Marie designed the visual identity and materials for distinct FFS fundraising campaigns. Through social media posts, publications, micro websites, events, and snail mail materials, each campaign expanded upon the school’s central identity and values, and called constituents to action through targeted messaging to support their favorite institution.
FAQs
+ How do I know if my brand needs a refresh?
If your brand feels outdated, disconnected from your audience, or doesn’t align with your future goals, it’s probably time for a refresh. This service is perfect for businesses ready to pivot, grow, or fine-tune their identity.
+ How long does the brand refresh process take?
The timeline depends on the scope of your project, but most brand refreshes take 1-2 months from onboarding to final delivery. In your quote, you’ll receive a detailed timeline so you know exactly what to expect.
+ Can I use this service if I don’t have a larger budget than $3,450?
Absolutely. This service is designed to be flexible and deliver maximum value. We’ll focus on creating impactful assets and strategies that give you the most for your investment.
+ What if I only need help with one or two things, like my website or messaging?
No problem! This service can be tailored to fit your specific needs. During the Intro Call, we’ll discuss your priorities, and Anne Marie will recommend the best areas to focus on.
+ Will I have everything I need to manage my brand after the refresh?
Yes! You’ll receive all files, templates, and a walkthrough to ensure you feel confident managing your brand moving forward.
+ What’s the difference between a brand refresh and a full rebrand?
A brand refresh updates and refines your existing identity to better align with your goals. A full rebrand involves creating an entirely new identity from the ground up. If you’re considering a full rebrand, Anne Marie can create a custom quote and guide you through the process.
Book a brand refresh
Request a quote and Anne Marie will follow up to schedule a time to meet.
